The Inkandescent Group, LLC is a public relations, content marketing, website development, graphic design, and publishing company that helps small businesses polish their image, get more visibility, and increase their market share.
Our mission: Since 2001, long-time journalist, author, and Inkandescent PR founder Hope Katz Gibbs has been promoting, educating, and inspiring entrepreneurs who need a PR push. From start-ups to seasoned business owners, the entire Inkandescent Team is passionate about polishing our clients’ image.
Our approach: The Inkandescent PR team offers a series of 8 effective services through its trademarked 8 Steps to PR Success. This proven approach includes building stunning websites, crafting effective monthly newsletters, creating and buying ads, and getting our clients featured In The News. And that’s just for starters. Scroll down for details.
Our clients: The Inkandescent Group is eager to represent entrepreneurs, innovators, and inventors with a passionate spirit, and a burning desire to make the world a better place.
Our philosophy: “The only people for me are the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars …” — Jack Kerouac
How can we help your company glow so it can grow? For a free consultation to review your website, PR plan, and marketing materials, click here to contact Inkandescent’s Hope Katz Gibbs.
-- Here's to your incredible, indelible, Inkandescent success!
Your website must be stunning. And, it must have great content. Simple as that. That’s why our award-winning writers, designers, photographers, and programmers are fierce about our client’s Web presence. We ensure every website that we build is beautiful to view, easy to navigate, interesting to read, and search-engine-optimized. We know from experience that these objectives are what attracts customers and reporters. Let us help you land at the top of a Google search.
E-newsletters are ubiquitous. But how many pop into your inbox that you actually want to read? Our team of experienced journalist knows how to sniff out a good story, then write it up and design your newsletter so that it’s a must-read. We’ll show off your expertise, relate the work you are doing to newsworthy issues and events, and give clients—as well as—reporters insight into what sets your firm apart from the pack. Make them beg for more.
Be Inkandescent magazine is a monthly business publication for entrepreneurs, by entrepreneurs, which offers useful tips to business owners that are new to the work for yourself world, or are looking to take their companies to the next level. Our Entrepreneur of the Month shares their story of success, as well as Tips for Entrepreneurs. And our columnists offer insights from their industry viewpoint. Sign up for a free subscription.
The Inkandescent Radio Network: The Voice of Entrepreneurs is the podcast station that went live in the fall of 2012. Since then, we’ve launched nine shows including the Inkandescent Entrepreneur Show, Finance Rules, Authors Between the Covers, Art 101, The Truly Amazing Women Show, From Soup to Nuts, Guiding Lights, PR Rules: The Playbook, and several special reports. Raise your voice and tell us: What’s your story?
The Inkandescent Speakers Bureau includes some of the most knowledgeable business experts, been-there-done-that entrepreneurs, corporate and government leaders, visionary educators, and veteran futurists who can give you a glimpse at what is ahead on the horizon. With wit and humor, our experienced speakers offer best practices and insights at keynotes, workshops, and seminars. Inkandescent Speakers promise to hit the bullseye.
Inkandescent Networking is a strategic social media site that help executives and entrepreneurs grow their business by networking with a plan. We list dozens of networking events in seven East Coast cities, but if you don’t want to suit up and show up, we help you connect with new customers and find business partners. List your profile for free, or for greater visibility, buy an ad that’s less per day than a Latte Macchiato. Click here to Join The Network.
Need 52 rules of thumb to take your business to the next level? Who doesn’t? That’s why we created the Inkandescent Rulebooks. This series of savvy workbooks includes the rules that business experts live by—including how to master PR, marketing, hiring, management, accounting, finance, graphics, build-outs, start-ups, and more. These books are interactive, playful—and most importantly, effective. Click here to take a page from the experts’ playbooks.
Are you a TV star? Thanks to the technological miracle of YouTube you can shine online. But you need a great videographer, lively setting that’s well lit and fun to look at—and, most importantly, a captivating script that offers a message that will grab the attention of viewers. Here’s the truth: Anyone with a video camera cannot create a great video. Cheaper is not better. Invest in your image, and know when it’s time to call the experts. We’ll help you shine.
Are you truly amazing? That is the questions we started asking in 2008, and today have profiled more than 200 women who are making strides and changing lives. Read about these truly amazing women—and take their leadership lessons to heart. After all, everyone can be amazing if we put our hearts into it. Know someone who we need to profile? Send us an email, and talk to the author.
If you are a parent, you know the drill. You’re doing everything in your power to help your kids succeed—sports, strings and band, plus tons of extra-curriculars, and hours spent doing homework until you are both bleary-eyed. But are your kids really learning what they’ll need for the future—to think critically, problem solve, and be resilient? This book series can help. Expert educators and veteran parents lead the way. Let’s help our kids succeed—without going insane.
Journalism rules for writer Hope Katz Gibbs. A reporter since graduating from the University of Pennsylvania in 1986, Hope’s award-winning articles have appeared in The Washington Post, USA Today, The Miami Herald, Costco’s Connection, as well as dozens of trade and alumni magazines, business and education journals, and more. “Almost everyone has a great story to tell,” she says. “My job is to tease it out, and tell it well.” Read all about it.