The Inkandescent Group, LLC is a public relations, marketing, website development, graphic design, and publishing company that helps small businesses polish their image, get more visibility, and increase their market share.
Our mission: To promote, educate, and inspire entrepreneurs—from start-ups to seasoned veterans who need a PR push. We also launch authors, elevate artists, take restauranteurs from soup to nuts, and cultivate innovation in the budding business owners we have the privilege of working with.
Our approach: We offer a series of effective services that successfully spread the word about the great work our clients are doing. It’s our 8 Steps to PR Success. This approach begins with building stunning websites, crafting effective monthly (or weekly) newsletters, creating and buying ads, and getting our clients featured In The News. That’s just for starters. Click on the links below for more information about the media empire we are creating at our Arlington, VA headquarters.
Our clients: Ranging from people with great ideas and a passion to succeed, to those with successful businesses that want to rebrand and refresh their image, our clients work in a wide range of industries. All have similar goals: To increase their sales and grow their companies. We help them accomplish their ambitions by bumping up their visibility so they can expand their reach in the marketplace.
Our philosophy: The Inkandescent Group is on the lookout for innovators with a spark, a passionate spirit, and a burning desire to make the world a better place. As Jack Kerouac said: “The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars …”
Parting thought: We leave you with this powerful message on the meaning of success. After all, money is a wonderful tool, and great work can be done with it when yielded well. We also believe that business is not about winning, it’s about playing. Let’s all play it well. Here’s to your great game—and to these words of wisdom from Ralph Waldo Emerson: “To laugh often and much; To win the respect of intelligent people and the affection of children; To earn the appreciation of honest critics and endure the betrayal of false friends; To appreciate beauty, to find the best in others; To leave the world a bit better, whether by a healthy child, a garden patch, or a redeemed social condition; To know even one life has breathed easier because you have lived. This is to have succeeded.”
How can we help your company glow and grow? For a free consultation, contact The Inkandescent Group’s founder and president, Hope Katz Gibbs.
-- Here's to your incredible, indelible, Inkandescent success!
Inkandescent PR
Want your company to be a household name? That’s the mission of our full-service public relations, media relations, marketing, publications & design firm, which helps entrepreneurs get more visibility. Our team spiffs up your image (online and in person), develops thought-proving articles, gets you in the news, and helps you grab a bigger share of the thought space. Click here to learn more about our team, our services, and our clients.
Inkandescent Websites
Your website must be stunning. And, it must have great content. Simple as that. That’s why our award-winning writers, designers, photographers, and programmers are fierce about our client’s Web presence. We ensure every website that we build is beautiful to view, easy to navigate, interesting to read, and search-engine-optimized. We know from experience that these objectives are what attracts customers and reporters. Let us help you land at the top of a Google search.
Inkandescent Newsletters
E-newsletters are ubiquitous. But how many pop into your inbox that you actually want to read? Our team of experienced journalist knows how to sniff out a good story, then write it up and design your newsletter so that it’s a must-read. We’ll show off your expertise, relate the work you are doing to newsworthy issues and events, and give clients—as well as—reporters insight into what sets your firm apart from the pack. Make them beg for more.
Be Inkandescent business magazine
Be Inkandescent magazine is a monthly business publication for entrepreneurs, by entrepreneurs, which offers useful tips to business owners that are new to the work for yourself world, or are looking to take their companies to the next level. Our Entrepreneur of the Month shares their story of success, as well as Tips for Entrepreneurs. And our columnists offer insights from their industry viewpoint. Sign up for a free subscription.
The Inkandescent Radio Network
Bringing the voices of small-business owners to the radio waves is the goal of The Inkandescent Radio Show, which launched in the fall of 2012 on the Entrepreneur Podcast Network. Hosted by journalist, publicist, author, and entrepreneur Hope Katz Gibbs, the show will give voice to entrepreneurs, business experts, bestselling authors, nationally renowned artists, and other creative types. Join in on the fun. What’s your story?
Inkandescent Speakers Bureau
The Inkandescent Speakers Bureau includes some of the most knowledgeable business experts, been-there-done-that entrepreneurs, corporate and government leaders, visionary educators, and veteran futurists who can give you a glimpse at what is ahead on the horizon. With wit and humor, our experienced speakers offer best practices and insights at keynotes, workshops, and seminars. Inkandescent Speakers promise to hit the bullseye.
Inkandescent Networking
Inkandescent Networking is a strategic social media site that help executives and entrepreneurs grow their business by networking with a plan. We list dozens of networking events in seven East Coast cities, but if you don’t want to suit up and show up, we help you connect with new customers and find business partners. List your profile for free, or for greater visibility, buy an ad that’s less per day than a Latte Macchiato. Click here to Join The Network.
Inkandescent Rulebooks
Need 52 rules of thumb to take your business to the next level? Who doesn’t? That’s why we created the Inkandescent Rulebooks. This series of savvy workbooks includes the rules that business experts live by—including how to master PR, marketing, hiring, management, accounting, finance, graphics, build-outs, start-ups, and more. These books are interactive, playful—and most importantly, effective. Click here to take a page from the experts’ playbooks.
Inkandescent TV
Are you a TV star? Thanks to the technological miracle of YouTube you can shine online. But you need a great videographer, lively setting that’s well lit and fun to look at—and, most importantly, a captivating script that offers a message that will grab the attention of viewers. Here’s the truth: Anyone with a video camera cannot create a great video. Cheaper is not better. Invest in your image, and know when it’s time to call the experts. We’ll help you shine.
Truly Amazing Women Who Are Changing The World
Are you truly amazing? That is the questions we started asking in 2008, and today have profiled more than 200 women who are making strides and changing lives. Read about these truly amazing women—and take their leadership lessons to heart. After all, everyone can be amazing if we put our hearts into it. Know someone who we need to profile? Send us an email, and talk to the author.
The Parent Diaires
If you are a parent, you know the drill. You’re doing everything in your power to help your kids succeed—sports, strings and band, plus tons of extra-curriculars, and hours spent doing homework until you are both bleary-eyed. But are your kids really learning what they’ll need for the future—to think critically, problem solve, and be resilient? This book series can help. Expert educators and veteran parents lead the way. Let’s help our kids succeed—without going insane.
Journalist Hope Katz Gibbs
Journalism rules for writer Hope Katz Gibbs. A reporter since graduating from the University of Pennsylvania in 1986, Hope’s award-winning articles have appeared in The Washington Post, USA Today, The Miami Herald, Costco’s Connection, as well as dozens of trade and alumni magazines, business and education journals, and more. “Almost everyone has a great story to tell,” she says. “My job is to tease it out, and tell it well.” Read all about it.